The Client
Ricola

The Challenge
Give Ricola a campaign and Facebook idea to help promote their new Dual-Action line of cough drops.

The Solution
We highlighted the untold story of Ricola’s commitment to taking care – from their partnership with local farmers to the brand’s family-owned and run history, starting with a Facebook coupon sharing application that allowed fans to send a coupon for Ricola to sick friends. Once shared, the generous fan receives a surprise coupon of their own, letting all participants know they could soothe their sore throat with a get well gift “From Switzerland, with Care.”

My Role
Creative Direction