http://www.hannahfishman.com HANNAH FISHMAN / CREATIVE DIRECTOR Tue, 08 Nov 2011 22:10:37 +0000 http://www.hannahfishman.com en http://hannahfishman.com/DOVE-BEAUTYOGRAPHY http://hannahfishman.com/following/hannahfishman.com/DOVE-BEAUTYOGRAPHY Tue, 08 Nov 2011 22:10:37 +0000 HANNAH FISHMAN / CREATIVE DIRECTOR 2244966 <img src="http://payload.cargocollective.com/1/4/150273/2244966/beauty-screen1_645.jpg" border="0" width="645" height="550" width_o="785" height_o="670" src_o="http://payload.cargocollective.com/1/4/150273/2244966/beauty-screen1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150273/2244966/beauty-screen2_645.jpg" border="0" width="645" height="376" width_o="785" height_o="458" src_o="http://payload.cargocollective.com/1/4/150273/2244966/beauty-screen2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150273/2244966/beauty-screen3_645.jpg" border="0" width="645" height="376" width_o="785" height_o="458" src_o="http://payload.cargocollective.com/1/4/150273/2244966/beauty-screen3_o.jpg" align="left" /> The Client Dove Beautyography The Challenge Would you describe yourself as beautiful? Most women wouldn’t. Dove had powerful statistics about the way women perceive beauty, and asked us to get the message out to women all over the world in an eye-catching way. The Solution An interactive video application that allows women everywhere to declare their beauty and share their journey with friends. The concept won Unilever’s Innovation Challenge, a cross-agency, cross-brand competition for game-changing ideas, and is currently in the process of being launched in multiple countries. My Role Creative Direction http://hannahfishman.com/RICOLA http://hannahfishman.com/following/hannahfishman.com/RICOLA Thu, 03 Nov 2011 02:02:04 +0000 HANNAH FISHMAN / CREATIVE DIRECTOR 2245099 <img src="http://payload.cargocollective.com/1/4/150273/2245099/ricola-screen1_645.jpg" border="0" width="645" height="550" width_o="785" height_o="670" src_o="http://payload.cargocollective.com/1/4/150273/2245099/ricola-screen1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150273/2245099/ricola-screen2_645.jpg" border="0" width="645" height="550" width_o="785" height_o="670" src_o="http://payload.cargocollective.com/1/4/150273/2245099/ricola-screen2_o.jpg" align="left" /> The Client Ricola The Challenge Give Ricola a campaign and Facebook idea to help promote their new Dual-Action line of cough drops. The Solution We highlighted the untold story of Ricola’s commitment to taking care – from their partnership with local farmers to the brand’s family-owned and run history, starting with a Facebook coupon sharing application that allowed fans to send a coupon for Ricola to sick friends. Once shared, the generous fan receives a surprise coupon of their own, letting all participants know they could soothe their sore throat with a get well gift “From Switzerland, with Care.” My Role Creative Direction http://hannahfishman.com/HALSTON http://hannahfishman.com/following/hannahfishman.com/HALSTON Thu, 03 Nov 2011 01:07:40 +0000 HANNAH FISHMAN / CREATIVE DIRECTOR 2244878 <img src="http://payload.cargocollective.com/1/4/150273/2244878/halston-screen1_645.jpg" border="0" width="645" height="550" width_o="785" height_o="670" src_o="http://payload.cargocollective.com/1/4/150273/2244878/halston-screen1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150273/2244878/halston-screen2_645.jpg" border="0" width="645" height="307" width_o="785" height_o="374" src_o="http://payload.cargocollective.com/1/4/150273/2244878/halston-screen2_o.jpg" align="left" /> The Client Halston The Challenge An iconic (and beloved) 70s fashion brand was refreshing its image offline. Our task was to give the fashion house a brand new look online. The Solution We knew that the essence of Halston wasn’t just beautifully-made clothes – it was the passion they inspired in fashionistas online, from the celebrity tweeter to the unknown blogger. Mixing fan testimonials and giving fans a place to discuss and discover more about Halston’s heritage were key components of this clean, modern re-design. My Role Creative Direction http://hannahfishman.com/DOVE-T-SHIRT-DESIGN-CONTEST http://hannahfishman.com/following/hannahfishman.com/DOVE-T-SHIRT-DESIGN-CONTEST Wed, 05 Oct 2011 02:59:17 +0000 HANNAH FISHMAN / CREATIVE DIRECTOR 2101817 <img src="http://payload.cargocollective.com/1/4/150273/2101817/go-sleeveless-screen1_645.jpg" border="0" width="645" height="550" width_o="785" height_o="670" src_o="http://payload.cargocollective.com/1/4/150273/2101817/go-sleeveless-screen1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150273/2101817/go-sleeveless-screen2_645.jpg" border="0" width="645" height="340" width_o="785" height_o="414" src_o="http://payload.cargocollective.com/1/4/150273/2101817/go-sleeveless-screen2_o.jpg" align="left" /> The Client Dove - Go Sleeveless Fashion Challenge My Role Creative Direction http://hannahfishman.com/AXE http://hannahfishman.com/following/hannahfishman.com/AXE Wed, 05 Oct 2011 01:06:01 +0000 HANNAH FISHMAN / CREATIVE DIRECTOR 2017956 <img src="http://payload.cargocollective.com/1/4/150273/2017956/axe-screen1_645.jpg" border="0" width="645" height="550" width_o="785" height_o="670" src_o="http://payload.cargocollective.com/1/4/150273/2017956/axe-screen1_o.jpg" align="left" /> The Client AXE My Role Creative Direction http://hannahfishman.com/START-WALKING-PATHS http://hannahfishman.com/following/hannahfishman.com/START-WALKING-PATHS Wed, 05 Oct 2011 00:23:44 +0000 HANNAH FISHMAN / CREATIVE DIRECTOR 2022938 <img src="http://payload.cargocollective.com/1/4/150273/2022938/walking-path-mobile.jpg" border="0" width="670" height="348" width_o="700" height_o="364" src_o="http://payload.cargocollective.com/1/4/150273/2022938/walking-path-mobile_o.jpg" align="left" /> The Client American Heart Association The Challenge Create user-friendly walking paths that can be found in any location The Solution A web and mobile application that allows users to find walking paths near them. My Role Creative Direction http://hannahfishman.com/SOUTH-BEACH-DIET http://hannahfishman.com/following/hannahfishman.com/SOUTH-BEACH-DIET Mon, 03 Oct 2011 02:55:18 +0000 HANNAH FISHMAN / CREATIVE DIRECTOR 2087981 <img src="http://payload.cargocollective.com/1/4/150273/2087981/South_Beach_screen.jpg" border="0" width="670" height="571" width_o="785" height_o="670" src_o="http://payload.cargocollective.com/1/4/150273/2087981/South_Beach_screen_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150273/2087981/SBD_SMALL.jpg" border="0" width="670" height="426" width_o="785" height_o="500" src_o="http://payload.cargocollective.com/1/4/150273/2087981/SBD_SMALL_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150273/2087981/sbd-nl-spread2.jpg" border="0" width="670" height="484" width_o="785" height_o="568" src_o="http://payload.cargocollective.com/1/4/150273/2087981/sbd-nl-spread2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150273/2087981/sbd-nl-spread3.jpg" border="0" width="670" height="484" width_o="785" height_o="568" src_o="http://payload.cargocollective.com/1/4/150273/2087981/sbd-nl-spread3_o.jpg" align="left" /> The Client South Beach Diet My Role Art Direction & Design http://hannahfishman.com/DOVE-GLOBAL http://hannahfishman.com/following/hannahfishman.com/DOVE-GLOBAL Fri, 30 Sep 2011 21:11:50 +0000 HANNAH FISHMAN / CREATIVE DIRECTOR 2082489 <img src="http://payload.cargocollective.com/1/4/150273/2082489/Dove-Screen1.jpg" border="0" width="670" height="571" width_o="785" height_o="670" src_o="http://payload.cargocollective.com/1/4/150273/2082489/Dove-Screen1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150273/2082489/dove-screen2.jpg" border="0" width="670" height="853" width_o="785" height_o="1000" src_o="http://payload.cargocollective.com/1/4/150273/2082489/dove-screen2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150273/2082489/Dove-Screen3_645.jpg" border="0" width="645" height="583" width_o="785" height_o="710" src_o="http://payload.cargocollective.com/1/4/150273/2082489/Dove-Screen3_o.jpg" align="left" /> The Client Dove The Challenge Dove is a truly global brand, but their Facebook presence didn’t reflect this. Some countries had a presence, others only had fan pages, and there were no rules governing content. The Solution To combat this problem, we built the world’s first global Facebook brand platform. Local markets are given the power to select their page’s content from pre-selected modules, and Facebook will read the user’s language and IP address to determine what country’s page they should be seeing. Now, even countries with limited budgets can create a full Dove Facebook experience for their fans. My Role Creative Direction http://hannahfishman.com/COLLEGE-BOARD http://hannahfishman.com/following/hannahfishman.com/COLLEGE-BOARD Mon, 19 Sep 2011 03:35:37 +0000 HANNAH FISHMAN / CREATIVE DIRECTOR 2011653 <img src="http://payload.cargocollective.com/1/4/150273/2011653/college-board-screen1.jpg" border="0" width="670" height="571" width_o="785" height_o="670" src_o="http://payload.cargocollective.com/1/4/150273/2011653/college-board-screen1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150273/2011653/cb-screen2.jpg" border="0" width="670" height="652" width_o="785" height_o="764" src_o="http://payload.cargocollective.com/1/4/150273/2011653/cb-screen2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150273/2011653/cb-screen3.jpg" border="0" width="670" height="652" width_o="785" height_o="764" src_o="http://payload.cargocollective.com/1/4/150273/2011653/cb-screen3_o.jpg" align="left" /> The Client College Board The Challenge Take the SAT-administrators into the digital age by giving them a Facebook presence teens can use. The Solution A complete Facebook program that helps guide teens through the customized process of choosing a college. My Role Creative Direction http://hannahfishman.com/DOVE-MEN-CARE http://hannahfishman.com/following/hannahfishman.com/DOVE-MEN-CARE Mon, 19 Sep 2011 03:09:34 +0000 HANNAH FISHMAN / CREATIVE DIRECTOR 2022765 <img src="http://payload.cargocollective.com/1/4/150273/2022765/dove-men-sceen1.jpg" border="0" width="670" height="571" width_o="785" height_o="670" src_o="http://payload.cargocollective.com/1/4/150273/2022765/dove-men-sceen1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/150273/2022765/mencare-screen-2.jpg" border="0" width="670" height="585" width_o="785" height_o="686" src_o="http://payload.cargocollective.com/1/4/150273/2022765/mencare-screen-2_o.jpg" align="left" /> The Client Dove Men+Care The Challenge To get the Dove Men+Care guys to share their unofficial set of rules that they live by as men. The Solution A Facebook contest, which encourages men to share their rules to be entered to win a decked-out man space. My Role Creative Direction