P&G asked us to create a film for Pride — and I wanted to put something out into the world that was insightful and not something we’ve all seen over and over again in this space. “The Pause” is calling out the struggle of hesitation that the LGBTQ+ community experiences every day before deciding how much of themselves to reveal to those around them. The film encourages people outside of the community to notice, reflect and realize how their reactions can make a difference.
Adweek article
When women are fighting cancer, studies have shown that when they look better, they feel better and their chance of recovery is higher. Knowing this, Walgreens created Battle Beautifully, a first-of-its-kind program, by training over 15,000 beauty consultants and pharmacists in cancer side effects and empathy.
As humans, we’ve created so much pain for ourselves. We listen to loud music, we stare at screens all day long, we wear really uncomfortable shoes, and we even remove our own hair. In this new Advil campaign, we worked with directors Tim & Eric to bring this idea to life — and to show how, with the help of Advil, we can all prove pain wrong.
Less than 60% of Americans wear sunscreen when they go outside. That’s a lot of people getting sun damage every day that may not even know it. Walgreens wanted to send a message of urgency and show the seriousness of sun damage. With Tierra Whack’s track “Pretty Ugly”, we brought to life a break-through campaign for the brand that is truly effective.
The MTV Video Music Awards always puts on the ultimate show fueled by superficial glitz, glamour and drama. By leveraging Clean&Clear's official sponsorship, we set out to change the conversation during the night. Our idea was to give the stage to real girls to highlight that the best acceptance speeches are really the ones we give ourselves. Our message resonated in a big way. Girls from around the country immediate started using the #selfacceptancespeech hashtag to create their own.
Word has it that a mischievous wizard shrunk Skittles and packed them with a rush of flavor - and accidentally shrunk himself too.
We had a lot of fun helping Skittles launch their newest innovation, Skittles Littles.
Shopping at T.J. Maxx doesn’t just feel good, it feels great. We wanted to show everyone how fun this brand really is by working with UCB talent and creating a “sit-com” series of short story spots.
We created this global brand campaign for Electrolux’s kitchen segment. This is the brand anthem we made to launch the new campaign, Make Life Delicious, all over the world. We found a poetic way to showcase how all their products make life just a little bit better.
Christie's auctioned the Jeff Koons "Play-Doh" sculpture on May 17, 2018 for almost $23 million, so we hacked the art world with this on the very same day.
The other Kristie’s auction is here: https://www.ebay.com/itm/323257869629
We launched a brand platform for the Wall Street Journal called “Trust Your Decisions” and it focused on the role that WSJ has on their readers’ decision-making processes in business, finance and in their personal lives. Both big and small. The platform rolled out as a 360 campaign and became internal organizational positioning at every touchpoint as well.
We’ve all had those nights where we toss and turn and can’t fall asleep — and then we pay for it the next day. We wanted to show exactly how that feels in these fun Advil PM spots directed by Ben Callner.
We wanted to show Heineken beer from an unexpected perspective. It’s beautiful beer footage, and that’s what it’s meant to be.